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Big Data and Analytics

Do the Benefits of a Data Warehouse Outweigh the Cost?

Any organization that’s invested in an analytics tool like Power BI or Tableau knows that they’re only as good as the data you feed...

6 Best Practices to Clear Marketing Data Roadblocks

Despite the recent massive shift to digital commerce, many marketers are still dealing with obstacles to implementing real-time, data-driven marketing strategies, processes, and campaigns. Those...

BMC CEO Ayman Sayed on DataOps and the Autonomous Digital Enterprise

I spoke with Ayman Sayed, President and CEO of BMC Software, about the importance of DataOps, his company’s ADE initiative, and his predictions for...

Looker vs. Tableau: 2022 Software Comparison

Looker and Tableau are two premier business intelligence and data analytics applications. Both deliver a remarkable array of powerful features and capabilities, including strong data...

AI’s Impact: Diversity and Workforce Automation

Artificial intelligence will shape so much across business and culture — but what will its effects be on the workforce? Much of the backlash...

Power BI vs. Tableau: 2022 Software Comparison

Microsoft Power BI and Tableau are two of the top business intelligence (BI) and data analytics platforms in the market. Both were graded above...

Guide to Customer Data Platforms: Boosting User Experience

A successful customer experience (CX) strategy depends on a brand’s ability to deliver a seamless customer journey across all their touchpoints. But the average...

What Is Data Modeling? Types, Techniques & Examples

Data modeling comprises the methodologies of creating data representations for data visualization, which allows users to better understand the global values and associations that...

Best Data Modeling Tools and Software for 2022

Data modeling tools play an essential role in business, as the volume, velocity and variety of data that organizations manage has reached a tipping...

Data Visualization in Marketing: 5 Key Steps

Modern marketers are presented with a vast amount of data that requires careful analysis to identify new trends and offer the best customer service....