Application and desktop virtualization from Citrix has been around for decades. Despite predictions that software-as-a-service or competing virtual desktop infrastructure (VDI) providers would eat...
The C-suite is giving less pushback. Customers are more willing to disclose their personal data to improve the customer experience (CX). And modern professionals...
Customer experience (CX) became the top brand differentiator in 2018, outpacing price, product quality and everything else. Businesses that offer a superior and differentiated...
The trickle-down effect of enterprise IT is as old as business technology. Vendors have long aimed new innovations at enterprises whose deep pockets and...